Embarking on the design journey for Outfit Brewing's Stampede Lager was a thrilling fusion of tradition and modernity. This beer can label pays homage to the Fort Worth stockyards, proudly flying the Texas flag, while also incorporating contemporary influences inspired by the incredible artist Conrado Almada. Join me as I explore the artistic choices, from ink linework to typography transformation, that shape the visual narrative of Stampede Lager.
Fort Worth Stockyards Influence: Tradition on a Beer Can
Capturing the Spirit of Texas
Stampede Lager draws its inspiration from the iconic Fort Worth stockyards, encapsulating the cultural richness of the Dallas Fort Worth area. The prominent display of the Texas flag establishes a connection with the region's heritage, creating a label that resonates with local pride and tradition.
Conrado Almada's Influence: Contemporary Flair in Black Ink
Homage to a Favorite Artist
The black ink linework on the bulls and white fill on the characters pay tribute to the style o Conrado Almada, one of my favorite contemporary artists. This deliberate choice infuses the label with a sense of modernity and artistic depth, creating a visual narrative that evolves beyond conventional beer can designs. The colorful backdrop and cloud designs contribute to the label's dynamic energy, mirroring the spirit of Stampede Lager.
Typography Transformation: Crafting a Unified Brand Presence
Aligning with Market Trends
Stampede Lager underwent a recent transformation in its typography to align with the uniform shape and format adopted by Outfit Brewing for all their beers. This strategic update ensures a cohesive and visually impactful presence as the beer heads to various grocery stores. The result is a label that not only stands out but also speaks to the brewery's commitment to market appeal.
Conclusion: Artistry in Every Pour
Stampede Lager's beer can label is not merely a visual representation; it's an artistic journey that encapsulates the essence of Texas heritage and contemporary influences. As you savor each sip, experience the fusion of tradition and modernity, where the Stampede Lager label becomes a canvas for craftsmanship and artistic expression. 🍻🎨
#BreweryArt #StampedeLager #ContemporaryInfluence #TexasCraftBeer #OutfitBrewing #BeerCanArtist #craftbeergraphicdesign #fortworthart #texasart
Designed and Illustrated by: Rita Carr
Brewed by: Mike Frazier
Brewery: Outfit Brewing
Brewed & Canned in Dallas Texas
